That’s what Safety 1st does everyday. Working in collaboration with marketing and development teams from France and the USA, the Safety 1st UK development team conducts market and product research through store and home visits, parent focus groups and more so they can understand parents better than anyone.

This learning process helps design and develop safe, convenient and affordable products that meet the changing needs of today’s families.

Safety 1st is proud to present its 2007 range – a selection of new products that prove why they continue to be a favourite among parents.
Surf Stroller - compact and lightweight, making it perfect for the summer holiday and ideal for travelling.
A complete NEW range of car seats has been developed to deliver safety and great value combined with both comfort and style. Their sporty look will appeal to both mums and dads alike.
Safety 1st NEW Musical Carousel Walker with its fresh and vibrant colours will encourage exploration and reactive play whilst entertaining the baby.
The fantastic NEW Deluxe Rocking Bouncer boasts style and comfort while soothing and relaxing baby, thanks to its sound and vibration features.
The NEW Basic Booster Seat is for parents on the go and Safety 1st Recline and Grow Booster Seat grows with your child from 3 months to 3 years old.
Our two NEW potties – Comfy Cushy 3-in-1 Potty and Smart Rewards Potty – focus on making potty training a fun and comfortable experience for the little ones.
Safety 1st NEW Digital Monitor features clear digital sound quality and 18 channels to minimise interference and gives parents peace of mind.